Zac Efron is the new face of Hugo Man's fragrance.

The 29-year-old actor has announced he is the new brand ambassador for the designer brand's menswear beauty range, and the Hollywood hunk has revealed the new partnership is his first aftershave commercial ever.

The 'Baywatch' star - who shot to fame with his role in Disney's 'High School Musical', which saw him play the fictional character Troy Bolton - broadcasted the news on social media, and he has admitted he is ''excited'' to be representing the brand.

Alongside a picture of him from the campaign, which was shared on his Instagram account, he wrote: ''Hey guys- I'm excited to reveal that I will be fronting the new Hugo Man campaign next year- check it out! #YourTimeIsNow (sic).''

And the star confirmed the news in a short clip, which has been shared on Cosmopolitan magazine's YouTube account, which captures him on set of the shoot, whilst clutching at the highly-coveted scent.

Speaking in the footage, the dark-haired heartthrob said: ''Hey I'm Zac Efron, and as you can see, I'm on set today because I am shooting my very first fragrance campaign. Can you guess the brand?

''I'm very excited to revealed that I am the new ambassador of Hugo Man, your time is now.''

Meanwhile, Zac - who has previously dated Vanessa Hudgens - believes he will never be able to date anyone again, because he thinks it will take a very long time to ''dispel whatever people think'' about him.

Speaking previously, he said: ''Dating is something I'll never be able to do. As in the dictionary definition of dating, because one way or another I've impacted that person's life and they'll soon see it. A date has to be very long to dispel whatever people think about me.

''Amazingly, when I signed up for Tinder, nobody swiped me! They thought it was fake. That never happened.''