Country group Zac Brown Band has partnered with whiskey brand Jack Daniel's as part of a new responsible drinking campaign.
The top band has teamed up with the liquor company for a series of new advertisements aimed at reminding music fans and concertgoers that it's possible to consume alcohol in a responsible manner and still have a good time.
Frontman Zac Brown says, "We love what we do and every night when we take the stage, we promise to blow our fans away with an experience unlike any other. Jack Daniel's is one of the most iconic American brands and because of their dedication to giving people their very best, they've earned some of the most loyal fans in the country. We're proud to be working with them."
The distillery will also release a commemorative bottle of whiskey, with proceeds going to Camp Southern Ground, Brown's camp for children with special needs.