Yasmin Le Bon has been announced as the face of Winser London clothing.

The label has snapped up the 49-year-old model for the fourth year in a row, because the brand believe she perfectly represents their classic yet elegant designs.

Founder of Winser London, Kim Winser, told the Daily Mail newspaper: ''She is stunning, stylish and real. Yasmin juggles a busy career, family and husband, like so many women today, yet she always looks effortlessly elegant and is always fun to be with.''

The A/W 2014 collection with its neutral colour palette and simple silhouettes is available from £35 to £350, and features dresses, jackets, coats and skirts.

The catwalk legend - who is married to Duran Duran singer Simon Le Bon - first started her modelling career in 1987, when she was hired by Guess?.

Since then she has covered Elle, Harper's Bazaar and Vogue.

Alongside her work for Winser London, Yasmin is also fronting a campaign for the swimwear company, Speedo as part of their Speedo Sculpture collection.

Talking about body confidence, the veteran model shared her tips for looking her best in a bikini.

Yasmin commented: ''After spending 33 years on the modelling circuit I have heard all of the tricks of the trade.

''The best advice I've received on looking your best in a swimsuit, is to wear it with confidence and a smile; it instantly changes your appearance.''