The video for the track was directed by Woodkid AKA Yoann Lemoine and is taken from the forthcoming album The Golden Age released on March 18 2013.
Woodkid, the Grammy-nominated French director/artist/producer/musician behind acclaimed videos for Lana Del Rey's global hit Born To Die, Drake & Rihanna's Take Care and Katy Perry's Teenage Dream, steps out from behind the camera with the release on Island Records of his debut album "The Golden Age". The eagerly awaited album follows Woodkid's 2011 EP Iron, the video for which attracted more than 25 million views. In fact Kendrick Lamar one of the hottest and most lauded rappers to emerge in recent years, samples Woodkid's "Iron" on his track The Spiteful Chant. Sonic images from the song were also used by the makers of Assassin's Creed:Revelation for their blockbuster launch. The collaboration continued for the launch of Assassin's Creed 3 when they used Woodkid's second single "Run Boy Run" in their global advertising campaign.
"The Golden Age" was written and produced by Woodkid and featured songs on the 14-track set include "Run Boy Run", "I Love You", "The Shore", "Falling", "Iron", "The Other Side" and the title track.
Yoann Lemoine aka Woodkid, is widely regarded as one of the most creative and exciting artists working in the contemporary music, as witnessed by his hugely acclaimed videos for Global superstars Lana Del Ray and Drake & Rihanna amongst others. Indeed he earned a Grammy nomination for his own song "Run Boy Run" at this year's Grammy Awards. Woodkid is the musical artist, the songwriter/singer/lyricist/producer, who has made this beautiful record. The visual aspect remains a hugely important with Woodkid directing all his own videos and turning his live performances into a spectacle rarely seen in the world of pop music. Together with a 30-piece orchestra, he turned the venerable Le Grand Rex theatre in Paris into a place of ecstasy in front of 3,000 adoring fans last September. "When I started playing my own music, I wanted it to be as tall as a skyscraper. Images can achieve that. A really big orchestra can also achieve that."
This creative ambition and artistic freedom have allowed Woodkid to make such a unique sounding and powerful album as The Golden Age. "It's all about that time of passage between adolescence and adulthood, into that confusing hyper-reality," Woodkid notes. "I talk about those perceptible changes of the body, that budding sexuality, wanting to be different from the norm, like in the first line on Run Boy Run: 'Run Boy Run!/This world is not made for you'." It's about love, life and death. Striving for your own identity. Those basic crises of adolescence. "I always play the part of the sympathetic observer."