Will.i.am thinks most celebrities only make clothing lines for the cash rather than having a genuine passion for design.
Will.i.am believes celebrities only go into fashion to make money.
The 38-year-old star is no stranger to branching out into design after creating his own range of iPhone accessories, but he insists a lot of A-listers don't have a genuine passion for it and are only interested in the cash and publicity.
When asked why celebrities branch out into fashion, he replied: ''You want my honest opinion? Their manager told them that they could make some money here.''
'The Voice' UK coach is inspired by Kanye West - who has previously worked with designer Giuseppe Zanotti and French clothing brand A.P.C. - because he can see the rapper genuinely has a love of dressing people in his designs.
Speaking to the Metro LU newspaper, will.i.am explained: ''Kanye's game is that he wants to design. He's saying, 'I want you guys to see my stuff.' That's dope, right? He's not playing the usual [celebrity] game - he's passionate.''
The Black Eyed Peas singer - who has collaborated with Japanese label Rynshu - changes up his style when he spots a number of other people copying his look because he likes to be individual.
He said: ''When you see this silhouette [points to himself] out multiple times on people that you probably wouldn't want to hang out with. That's why I hit up Rynshu, Loveless, Verbal and Yoon in Japan.
''I go to all the little cool spots that are rare enough, so I don't look like everybody else. I need to have some oddities, dude!''
The BBC drama starring Aidan Turner returns to BBC One on September 4th.
After the snappy, clever 2011 original, this sequel feels rather lazy by comparison: it's still...
Blu and Jewel's babies are growing up fast and developing an eagerness to learn about...
A lively South American beat infuses this colourful animated romp. The filmmakers make the most...
Watch the trailer for X-Men Origins: Wolverine.X-Men Origins: Wolverine is set before the first X-Men...