ESPN will partner with corporate sibling Walt Disney Studios and the Creative Artists talent agency to make theatrical films with sports themes, the New York Times reported today (Monday). "We see this as a new way to reach sports fans and engage them," Keith Clinkscales, ESPN's senior vice president for content development, told the newspaper, adding: "A lot of people who spend time being engaged in ESPN also spend a lot of time going to the movies." Disney Studios Chairman Dick Cook said that the partnership "represents a big score for sports fans and moviegoers alike," and noted that the studio has produced several sports-themed hits, including Remember the Titans and The Rookie.




03/03/2008