News Corp's Fox Networks Group plans to launch a new Spanish-language cable network, Nat Geo Mundo, in July and combine it with its two existing Spanish-language channels to form Fox Hispanic Media, a new division, the Wall Street Journal reported today (Monday). The division will allow advertisers to purchase a package of programs aimed at a diverse Latino audience. The new channel, featuring Spanish-language versions of the National Geographic channels, will target families. Fox's existing Fox Deportes is a sports network targeting Latino males. Its Utilisima channel features women's lifestyle programming. In an interview with the Journal , Fox International Channels chief Hernan Lopez said that advertisers have told him "in no uncertain terms that they are increasing their budgets by double digits for Hispanic spending, and they need new television offerings to absorb those increases."

04/04/2011