Victoria Beckham has opened her first store in London.

The former Spice Girl turned fashion designer has set up shop on Mayfair's Dover Street in London, selecting the 6,040-sqaure-foot retail space to house her luxury flagship store, which she has described as her ''second home''.

The brunette beauty - who has children Brooklyn, 15, Romeo, 12, Cruz, nine, and Harper, three, with husband David - teamed-up with architect Farshid Moussavi to design the stunning space which is intended to be ''warm and welcoming'' to all.

She told WWD: ''I wanted a space that was conceptual - but also warm and welcoming.

''There are a lot of people - the general public - who've continued on this journey with me, and I want everybody to feel welcome, whether they're going to buy something, or whether they just want to come and check out the architecture. And I really wanted people to get a sense of me the minute they walk through the door.''

Victoria revealed that the store - which sells accessories, the VVB and Denim collections, as well as her ready-to-wear line - is intended to reflect her personal ''vision'' and aims to create a ''beautiful'' but functional space, using iPads to complete transactions instead of ''ugly'' tills.

She explained: ''For the first time, it's my designs, my vision. This is how I feel the clothes should be showcased, how I like them to be seen. That's been very exciting for me - to be able to buy what I believe the customer wants.

''I think it's important that women can actually buy what they see on the catwalk and what they're seeing in magazines.

''When I go shopping, I've always got at least one child. There's lots of room to hang clothes -- and flattering lighting. I wanted the store to look beautiful, but I also wanted it to work as well.''

The store is set to open its doors tomorrow (24.09.14).