Victoria Beckham is ''incredibly excited'' to partner with Reebok, as she believes she shares the same value s as the label.
Victoria Beckham is ''incredibly excited'' to partner with Reebok.
The 43-year-old fashion designer has collaborated with the sportswear giant's Innovation Collective, which is slated for release next year, and the brunette beauty is honoured to be working with the label because she believes she shares the same values as the company, which is to instill ''confidence'' in their customers.
Speaking about her latest venture, the Spice Girls band member - who was known as Posh Spice in the group - said: ''I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades.''
And the mogul - who launched her eponymous label in 2008 - has always wanted to ''challenge the traditional notions of fitness wear'', as she has incorporated sportswear garments into her wardrobe.
She continued: ''To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.''
Reebok were keen to join forces with Victoria - who has Brooklyn, 18, Romeo, 15, Cruz, 12, and six-year-old daughter Harper with her husband David Beckham - and have hailed her as an ''influential woman''.
The senior vice president of women's initiatives at the fashion house, Corinna Werkle, said: ''As a brand, we look to partner with not just influential women, but women who want to truly change the world. There's no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves. This desire shines through in everything she touches, especially her designs, which continue to push industry standards season after season. We cannot wait for the world to see what she will do with our collaboration.''
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