Victoria Beckham will only create clothes she would wear herself as she is her ultimate customer.
Victoria Beckham will only create clothes she would wear herself.
The singer-turned-designer is now in her eighth season of her critically-acclaimed fashion line, Victoria Beckham, and says when she's coming up with ideas she thinks what she would like.
Speaking at WWD's Apparel and Retail CEO Summit, Victoria said: "Now that I've been doing it a little bit longer I can take more risks, working with volume away from the body, which is very different from where I started out. I never try to follow a trend or fashion; I just do what feels right. Everything that I make, from glasses to a handbag to a dress, is something I would wear and carry myself. People ask who my customer is - I love to do in-store events with my retail partners, I love to meet my customers and get feedback - but I'm my customer."
The mother-of-four also revealed how she's grateful to her business partner Simon Fuller as he's always there to support her.
She said: "I've known him since I was probably 18 and in the Spice Girls, and he's always believed In Me. When I was about to show my own collection, I called him and said, 'Simon, I'm really nervous.' And he said, 'You have nothing to be nervous about. Just enjoy yourself and have fun,' which was great. He never put any pressure on me.
"I'm really getting the best of both worlds with Simon being a fantastic, genius businessman and a very good friend. He's really good about thinking outside the box, which is important as well. You know, I'm proof that you don't have to play by the rules all the time."