In what promises to become Beckham Week in Tinseltown, Hollywood is gearing up for the Beckhams' arrival as Europe's top celebrity family board their flight to the USA.
David and Victoria Beckham swept through Heathrow today with their three children as the set off from London to Los Angeles and their news lives in California.
David Beckham and his family have already upped sticks and moved from the UK once, although the move to Spain is miniscule in comparison to the nine-hour trek to Los Angeles where they will now settle.
Yesterday America was preparing for the Beckham's arrival with the glossy magazine W featuring the couple in their sexiest poses yet, with Victoria talking candidly about her relationship with her husband and her hopes for their life in LA.
She said: "I think people are really going to see me for the first time. I think they have this impression that I'm the miserable cow who doesn't smile.
"But I'm actually quite the opposite. I'm going to try and smile more for America."