Victoria Beckham is helping Japanese women 'sculpt' their faces with a pioneering new cosmetics line. The Spice Girl's new V-Sculpt product is aimed specifically at Japanese women who feel their faces are too fat. The fashion icon tells Elle magazine, "In Japan, (some women) are very self-conscious. They don't like that they feel they have round faces. "So I came up with this concept of sculpting. Basically, it shows where to highlight and how to apply the make-up. "It's all about sculpting your face and getting that V, that sculpt."