Broadway's Tupac Shakur musical Holler If Ya Hear Me is to close early due to disappointing ticket sales.
The stage show, based on the music of the late rapper, officially opened at New York City's Palace Theatre on 19 June (14) and less than two months after its debut, the curtain will come down for the last time on Sunday (20Jul14).
Producer Eric L. Gold made the announcement on Monday night (14Jul14), attributing declining sales to the show's ultimate demise.
He says, "We are so proud to be a part of this ground breaking production... My hope is that a production of this calibre, powerful in its story telling, filled with great performances and exciting contemporary dance and music will eventually receive the recognition it deserves.
"It saddens me that due to the financial burdens of Broadway, I was unable to sustain this production longer in order to give it time to bloom on Broadway. Tupac's urgent socially important insights and the audiences' nightly rousing standing ovations deserve to be experienced by the world."
The production reportedly cost $8 million (£4.7 million) to stage, and, after receiving mixed reviews from critics, box office figures have been declining ever since the show began previews on 2 June (14).