Travis frontman Fran Healy encourages fans of the band to take pictures and film their concerts to post online, because it gives them another perspective of their act.
The Scottish rocker has attacked American security guards who recently confiscated audio equipment from Travis fans at a U.S. gig - and has called on more devotees to capture their performances on stage.
He says, "From a purely selfish view it helps me. I can go onto the internet and check out a song - at any given time you have 100 amateur cameramen taking a picture of your show from a variety of angles.
"It's a great way of finding out what works and what doesn't. The quality may not be great, but you get the vibe."