Tom Brady has become the new face of Under Armour.
The NFL star - who is married to Brazilian supermodel Gisele Bundchen - has signed a deal to front a new campaign for the sportswear brand and says it is a company he has always respected.
He said: "It was important for me to align with a brand that shares my values and helps me perform at my best. Under Armour makes cutting-edge products for the next generation and for athletes who compete at the highest level."
As well as appearing in the advertising campaigns, Tom - who is following in the footsteps of Kim Kardashian's ex-boyfriend Miles Austin - will play in a customised Under Armour Fierce kit in his upcoming matches.
Tom recently revealed how he won't let Gisele choose his clothes and doesn't understand why some men don't make their own fashion choices.
He said: "I think any man who lets a woman pick what he should wear... I mean, you gotta draw the line somewhere as a man. I see these guys, 'My wife told me to wear this!' And I just shake my head.
"I see so many guys, really athletic guys, wearing pleated pants. I just shake my head."