Country star Tim Mcgraw is the latest celebrity to launch a scent after signing up to be the face of a new Coty Inc. fragrance. The world's largest perfume and cologne company will launch their new as-yet unnamed fragrance next summer (08). Other musicians with fragrances under the Coty brand include Victoria Beckham, Celine Dion, Jennifer Lopez, Kylie Minogue, Gwen Stefani and Shania Twain. MCGraw says, "Creating my own fragrance is an exciting new endeavour for me."