The Who are pleased to announce collaborations with Liam Gallagher's clothing label Pretty Green and Vespa today to celebrate and mark the highly-anticipated release of 'Quadrophenia: The Director's Cut' boxset, due for release on November 14th via Universal Music Catalogue.
Pretty Green have designed a limited edition parka made legendary by London mod 'Jimmy' on the cover of The Who's seminal album and will also showcase Pete Townshend's archives of notes, desk diaries, photos and original lyrics from the making of 'Quadrophenia' alongside album artwork and outtakes in a never been seen before exhibition.
Speaking about the collaboration this week, Pretty Green's Liam Gallagher stated: "As I'm a massive fan of The Who, and with Quadrophenia being one of my favourite albums of all time, it's an honour to be associated."
This is a once in a lifetime opportunity to get up close to Pete Townshend's work and his inspirations behind the making of the seminal album, so don't miss it. The exhibition will take place in the Pretty Green flagship store in London's Carnaby Street and opens to the public on Thursday 27th October and will run until January 31st 2012.