The Streets frontman MIKE SKINNER has signed a huge deal to become the spokesmodel of sportswear firm Reebok.

The DRY YOUR EYES rapper follows in the footsteps of 50 CENT, Mis-Teeq, Christina Ricci, Jamelia and Jay-Z, who all have lent their fame to advertising campaigns for the footwear giant recently bought out by Adidas.

Skinner pays tribute to the Reebok classic trainer style on his 2002 hit LET'S PUSH THINGS FORWARD, where he raps, "Let's put on out classics and have a little dance, shall we?"