Hollywood's two top trade publications agree that The Simpsons Movie is likely to please fans of the series and become a huge success at the box office. Writing in today's (Wednesday) Daily Variety, Brian Lowry commented, "Put simply, if somebody had to make a Simpsons movie, this is pretty much what it should be -- clever, irreverent, satirical and outfitted with a larger-than-22-minutes plot." Lowry concluded, "The Simpsons Movie clearly represented a marketing challenge, and given the build-up, Fox appears to have been equal to that task. As for magnifying the series without losing its deeply ingrained charms, the producers have mostly passed that test as well, proving their 18-year-old child was ready to go out and face the big bad (theatrical) world." Writing in the Hollywood Reporter, Kirk Honeycutt predicted that the movie "should earn plenty of d'oh." Honeycutt observed that the producers are clearly "going for box office gold" by making a film "that hearkens back to the vintage years of the series." And that, he suggested, is how it should be. "While little has been gained in bringing the Simpsons to the screen, other than a bigger canvas requiring a much larger army of animators,"he wrote, "it's still fun to enjoy the crew in this new setting."