The Simpsons co-creator Sam Simon has helped animal rights activists at Peta take over one of the largest chinchilla fur farms in California.
The writer helped the organisation's bosses buy up the Adams Valley View Chinchilla Ranch in Vista and shut it down, after learning the 'pet breeders' there were electrocuting and skinning the pelts of chinchillas who didn't "work out" as companions.
Taking control of the facility recently, Peta experts discovered Valley View employees used "a toe-to-ear electrocution slaughtering method, deemed unacceptable by the American Veterinary Medical Association."
A spokesperson tells Wenn, "The owners admitted that they had never provided chinchillas with veterinary care and that they strapped the animals to a table in order to amputate their limbs using wire snips and six drops of brandy in lieu of anesthetics.
"The chinchillas at Valley View were locked in metal cages - often, in solitary confinement - with little or no enrichment.
"The more than 400 rescued chinchillas are now at the San Diego Humane Society and Spca, where they will soon be available for adoption in groups of two to four."
Simon says, "Peta is happy to have saved these fascinating animals from being painfully electrocuted and to have made sure that no coats or blankets would be made from their bodies. Peta encourages everyone to do their part to help animals like these little individuals by never buying or wearing any animal skins."