The Simpsons' fictional convenience store Kwik-E-Mart has become a reality thanks to a publicity stunt by 7-Eleven bosses in America. To mark the release of The Simpsons Movie in the U.S. later this month (Jul07), a dozen 7-Eleven stores have been turned into Kwik-E-Marts for the remainder of July. The more-than-6,000 7-Elevens across America which have not been turned into Kwik-E-Marts will still sell Simpsons-related food and drink, including Buzz Cola and KrustyO's cereal, which have previously only been seen on the long-running animated TV show. The Simpsons Movie is released in the U.S. on 27 July (07).