V Festival will this year spearhead a sexual health and awareness campaign through goody bags handed out around the two sites.
In coalition with the Terrence Higgins Trust (THT), 40,000 goody bags will be dished out to young adults at the Hylands Park, Chelmsford V Festival site containing special condom packs supplied by Durex..
Included in the bags will be travel-pass holders, keyrings, glow in the dark condoms and other goodies provided by LTC Healthcare.
For awareness and advice, THT workers in seven ft condoms will be walking around the two festival sites.
Mishelle Looker, from THT, said: "Thousands of young people will be heading off to the V Festival this summer to see their favourite bands. Some of them will inevitably be having sex.
"HIV and sexually transmitted infections are on the increase, so it's important for them to be armed with more than suntan lotion as protection. We don't want people to come home with more than their festival wristband."
Charles Shepherd from Durex added that the condom company was pleased to be working with THT in the V Festival campaign.
"V festival is a highlight for music this summer and we believe it's a great place to promote safer sex to revellers," he said.
"Durex is proud to be partnering with THT to remind people to practise safer sex at the V Festival. It's important to enjoy yourself when you're at a festival but it's just as important to protect yourself and your partner by playing safe."
Acts at this year's V include Kasbian, The Killers, Snow Patrol, Foo Fighters, Fratellis, Iggy and the Stooges and Jarvis Cocker.