British designer Christopher Kane has collaborated with Vodafone to create a makeover for 100 London taxis, combined the Union Jack flag with the prints from his Spring/Summer Resort 2011 collection.
Christopher Kane has designed a range of black cabs for Vodafone.
The British designer has combined the Union Jack flag with the signature celestial prints from his Spring/Summer Resort 2011 collection to create a unique makeover for the 100 taxis which took to the streets yesterday (23.05.11) and are fitted with mobile phone chargers and a new system enabling customers to pay by text message.
Christopher said: "The black cab is such an iconic part of London's landscape. I am honoured to have the opportunity to put my own distinctive stamp on it. Looking forward to seeing one on the street and hailing it down!"
Vodafone Director of Brand Marketing, Danielle Crook, added: "Christopher Kane was the perfect choice for this design partnership as he always pushes the boundaries to produce eye popping couture that will be sought after worldwide. These new Vodafone cabs ensure Londoners can always stay in touch with friends and family on The Go, whilst also bringing a touch of high fashion to the streets of London."
Christopher - who was previously named as the winner of the British Fashion Council/Vogue Fashion Fund - is no stranger to unusual works, revealing his London Fashion Week show in February was inspired by lollipops and pencils cases.
He said: "This will be known as 'The liquid collection.' It was inspired by the pencil cases I had at school and lollipops. But we didn't want it to be over elaborate - we wanted it to be about really wearable, sophisticated clothes.
"It's more minimal than anything I've done before. But it's time for a change. No more lace or any of that. I didn't want any decoration."