Apple, which reportedly is planning to introduce a "revolutionary" television set in The Fall, is reportedly in talks with EPIX, owned by Lionsgate, MGM and Paramount, that would allow it to stream movies from those studios to the new TVs, as well as to its existing $99 settop box. Reporting on the discussions, Reuters observed that Apple has been stymied in its effort to secure deals with major content companies. Currently Netflix has an exclusive deal with EPIX, which runs out in September. Meanwhile, EPIX rival Hulu is reportedly planning to move to a new model in which subscribers will have to prove that they are currently a cable or satellite TV account holder. Hulu is owned by Comcast/NBC, News Corp/Fox, Disney and Providence Equity Partners, which is seeking to cash out of Hulu.