Warner Bros. Online, one of the first studio sites to produce original entertainment on the Internet, is being shut down, the studio confirmed Wednesday. Today's (Thursday) Los Angeles Times indicated that the unit had become a shadow of its former self, when, in the late 1990s, it created the Entertaindom site, which offered original short-form entertainment that featured some top-name stars, a celebrity talk show called God and the Devil Show, and cartoons featuring the Looney Tunes characters. The operation, however, gradually wound down after AOL acquired Time Warner in 2001, cutting Entertaindom's budget and prompting The Departure of key executives Jeff Weiner and Jim Moloshok, who wound up at Yahoo! The unit subsequently became a promotional unit for Warner Bros. movies.




28/09/2006