The Los Angeles Times observed today (Wednesday) that the costs of premiering a film in Cannes have skyrocketed as the dollar drops in value and the buzz at the festival increases in value. The newspaper said that while a Hollywood premiere may cost as much as $750,000, last year's premiere of The Da Vinci Code at Cannes is believed to have cost as much as $4 million. Hotel rooms at some of the swankest hotels are going for up to $3,000 a night, with many hotels demanding minimum stays of 12 days. The Times observed that when the producers of Mark Wahlberg's latest film We Own the Night balked at putting up his five-member entourage at the Hotel Du Cap, Wahlberg notified the company that he would not attend the festival.