Former System Of A Down frontman Serj Tankian is urging eco-conscious rockers to stop showing up for gigs - and project themselves onstage instead to save the environment.
The rocker claims his peers could cut down on emissions by getting holographic.
He says, "I think we could reduce our need to travel if we could project ourselves into meetings and concerts. We have the technology, and we're not using it right now.
"There would be no travel costs, so bands with very little money could play shows, and tickets would cost less."