Hot on the heels of groundbreaking product announcements at CES, Head Monster Noel Lee sets his sights on the company's next big step by recruiting the expertise of cultural icon Swizz Beatz. Swizz will join Monster as a member of the company's executive board after purchasing a co-ownership stake in the company. Noel Lee, who created the Beats by Dr. Dre® headphone sound, knew that creating the next big cultural movement in consumer electronics would not be easy, so he has called on Swizz's creative genius to help take the company to the next level.
Noel Lee says, 'The products that we have planned are revolutionary in technology, sound, and style. We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.'
Renowned cultural icon, recording artist, record producer, DJ, fashion designer and artist Swizz Beatz will bring all of his expertise, passion and unique insight in helping Monster continue its innovation, development and marketing of entertainment products in today's fast-changing music and entertainment culture. Swizz will play an integral role in designing the company's strategy and planning, expanding the Monster brand with partnerships across the globe, much like he's recently done with the Reebok brand.
Swizz Beatz noted: 'Monster has always been a go-to name for music electronics as well as a big part of music culture. Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope - turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!'