The chain took out adverts in five British daily papers to combat Spurlock's documentary, which sees him seriously place his health at risk by eating solely McDonald's food for a month.
McDonald's claims its food is not intrinsically unhealthy, but should be eaten as "part of a balanced diet".
But Spurlock is overjoyed the restaurant is scrapping super size meals by the end of the year (04).
He says, "(It's) a testament to the power of independent film-making. It's fantastic - we've created a film that makes a gigantic corporation examine its business practices and every function.
"McDonald's love to act like they care about you - but they only care about you if it is good for business."25/08/2004 09:01