Funnyman Steve Martin has filmed a new public service announcement in a bid to urge filmgoers to turn off their mobile phones at the movies.

The actor recreates his recent role as bumbling detective INSPECTOR CLOUSEAU in The Pink Panther for the new big screen advertisement, which will be shown at cinemas across America this Christmas (05).

In the public service announcement, Martin's Clouseau complains when a cell phone starts ringing while he's watching a movie, and then realises it's his.

He then switches his phone to vibrate and receives a shock every time it goes off.

The short ends with the line, "Don't be a Clouseau, get a clue. Please turn your cell phones off and refrain from talking during the movie."