Stella Mccartney has united with fellow designers Alessandro Michele, and Christopher Kane, in a new campaign with Kering to end violence towards women.
Stella Mccartney has united with fellow designers in a new campaign to end violence towards women.
The 46-year-old fashion designer has joined forces with Gucci's creative director Alessandro Michele, and Christopher Kane, 35, as part of Kering - an international luxury group that looks after various fashion houses including Alexander McQueen, Balenciaga and more - new campaign to address the fact one in three women are victims of violence and to help put a stop to abusive acts.
The concept of the campaign that forms part of Kering's White Ribbon for women campaign, which is centred around the #ICouldHaveBeen movement, is to invite the public to put themselves in a female's position.
And as part of the campaign men have been asked to speak out about the name they would have if they had been born as a woman, or to give the name of a female relative, while women take the title of 'her'.
Stella has taken to social media to share the details of her partnership and speak out about the campaign.
Alongside an image of the businesswoman from the commercial, which has been edited in black and white and posted on her Instagram account, she wrote: '''We as women are a team, we have to support each other and stick together. Men are showing their support, and now we must all join forces. I am confident that the younger generation of women and men will use their voice and stop the violence.' - Stella McCartney
The #ICouldHaveBeen campaign asks everyone to imagine their lives as HER; the women and girls who account for 71% of human trafficking victims. For the sixth year running, Stella supports the #WhiteRibboncampaign, alongside the #KeringFoundation aiming to end all violence against women and girls.
Join the movement at ICouldHaveBeen.org and find out more on #StellasWorld
The trio of creative mastermind's also feature in the advertorial alongside Joseph Altuzarra and Salma Hayek, as well as other young influencers.
Speaking about the campaign, Kering's Chairman and CEO, François-Henri Pinault, said: ''Being born a girl should not equate to a higher risk of violence. Yet, unfortunately, it is the case in our world today. We all could have been born a girl, we all must take on this combat. A combat I am proud to confront together with the Kering Foundation, our houses and their designers via our sixth annual White Ribbon For Women campaign.''
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