Comic book legend Stan Lee is set to launch a new superhero movie franchise aimed at the Chinese market.
The 88 year old, who helped to create Marvel Comics characters like Spider-Man, Iron Man, The Hulk, the Fantastic Four and the X-Men, has joined forces with a Hong Kong-based investment company for his latest venture, which will be launched under the new firm, Magic Storm Entertainment.
Lee says, "I have been eagerly awaiting this great opportunity, a chance to combine the best of American superhero epics with the best of Chinese and Asian classical filmmaking for a motion picture that would be excitedly received worldwide."
Magic Storm Entertainment's first film project is expected to be announced this summer (11), although it is unclear if Lee will come up with new superheroes for the deal or simply write new stories for his existing characters.