Director Spike Lee has designed a limited edition vodka bottle, which captures the essence of his native Brooklyn, New York.
The Malcolm X filmmaker is the creative brains behind the packaging for Absolut Brooklyn, a drink flavoured with ginger and red apple.
The bottle features one of the borough's distinctive brownstone buildings with the door number 165 - the same address of Lee's childhood home in the Cobble Hill neighbourhood.
Absolut spokeswoman Sarah Bessette says, "We have a long history of collaborating with creative visionaries and nobody says Brooklyn more than Spike."
The new drink went on sale in the U.S. for a limited four-month run this week (begs17May10).