Sony Films plans to launch its marketing campaign for Columbia's Spider-Man 3 with a high-definition, 2 1/2-minute trailer for the movie set to be posted for downloading from MTV's iFilm.com website at 9:00 p.m. tonight (Thursday). An hour later, the trailer is scheduled to be broadcast on CBS after CSI: Crime Scene Investigation. It is also due to be shown prior to South Park on Comedy Central and before Real World/Road Rules Challenge on MTV. In addition, the trailer will be unveiled in theaters beginning on Friday, nearly six months before the official opening of the movie on May 4.



09/11/2006