As the dust settles in Austin, Texas, it will be a little while before the true winners and losers of this year's SXSW festival are revealed, as the bands jostling for attention at the music conference try to make use of the new fans that they've gained over the past week.
This year, some of the big name acts that attracted the most attention included global superstars such as Jay Z and Bruce Springsteen; showing how far the festival has come since it started 25 years ago. According to CBS news, this year's SWSW was the busiest ever, with high profile gigs from the likes of Fiona Apple, who debuted her first new material in years and Timbaland, who accepted Perez Hilton's offer of hosting a listening party for his new album. The British folk band Mumford And Sons apparently played in front of "thousands of fans" on the lawn outside the Lyndon Baines Johnson Presidential Library. Marcus Mumford reportedly told the crowd, after playing "That's real music, ladies and gentlemen. That's real music from real people."
One artist that possibly failed to capitalize on the opportunity presented by a captive Sxsw crowd, though was the up and coming rap artist A$AP Rocky. His set was overshadowed by an incident which seemed to start with a crowd member taking something that belonged to his one of his crew members and ended in a brawl, between Rocky's crew and the audience members. The incident will ensure that Rocky's name gets bandied about for a while but it might not provide the best publicity for his music.