Hip-hop sensation Soulja Boy TELL 'EM generated interest for his smash-hit debut CRANK THAT (SOULJA BOY) by assuring radio stations it was the new single by 50 Cent or Britney Spears.
The savvy teenager printed labels with the stars' names on just to make sure DJs gave his track a listen - and once they did they were hooked.
He explains, "I put a whole lot of different people's names just to catch people's attention, so they can hear it.
"That's how the word spread about the song, and basically it made me famous. It was a good idea to do it."