Rapper 50 CENT performed at a show of a different kind on Tuesday (13MAY03) - the opening of a computer convention.

On the eve of the annual ELECTRONIC ENTERTAINMENT EXPO, Sony transformed Los Angeles' trendy VICEROY HOTEL into a beach party venue with the hip-hop star as the headliner.

Among the celebrities on hand were Demi Moore, Tara Reid, David Arquette, Seann William Scott and Alyssa Milano.

Stars were given the opportunity to seclude themselves in private cabanas and play PLAYSTATION 2 games displayed on flatpanel monitors submerged in fish-stocked aquariums.

16/05/2003 02:21