Modern Family actress Sofia Vergara is set to star alongside her real life relatives in a new advertising campaign for an anti-dandruff shampoo brand.

Vergara will follow in the footsteps of How I Met Your Mother star Alyson Hannigan and Olympian Michael Phelps as the new face of Head & Shoulders.

The actress and several members of her family will star in the adverts, which are due to launch in 2014, and the brunette beauty boasts that her loved ones are all longtime fans of the product.

Vergara says in a statement, "I am excited to be joining a new family. Head & Shoulders has been a part of my hair care regime and my family's since I was young. In fact we joke that eight out of nine Vergaras use it; and there are a lot of us."

Vergara's work with Head & Shoulders will reportedly bring her a seven-figure pay cheque, according to E! Online.