Sofia Vergara has been unveiled as the new face of Head & Shoulders.

The 'Modern Family ' star will be the latest celebrity to share the secret to getting dandruff-free locks when she endorses the brand in the New Year.

Sofia is looking forward to fronting the campaign - which also features her real family members - as she claims the product has always been her go-to shampoo.

She said: ''I am excited to be joining a new family. Head & Shoulders has been a part of my hair care regime and my family's since I was young. In fact we joke that eight out of nine Vergaras use it; and there are a lot of us.''

The 41-year-old star - who follows in the footsteps of 'How I Met Your Mother' actress Alyson Hannigan - is reportedly locked into a long-term endorsement deal with the brand for a hefty seven-figure sum.

The pay check will undoubtedly be an extra boost to Sofia's bank account, as she already has contracts with Diet Pepsi, affordable furniture brand Rooms To Go, and Synthroid after revealing her struggles with Thyroid Cancer.

In addition, the brunette beauty has been the face of Cover Girl cosmetics since 2012 and has designed a clothing line for K-Mart as well as featuring in several Spanish language commercials.

Meanwhile Sofia's acting career continues to go from strength to strength as she was named as TV's highest paid actress by Forbes magazine, who estimated her earnings at $30 million from June 2012 to June 2013.