Rapper Snoop Dogg's alter ego as a children's football coach is proving to be a welcome challenge for the star - and he hopes his coaching will be "inspirational" for the kids involved. The controversial GIN + Juice star argues his hip hop persona isn't at odds with his coaching prowess, as he reckons both roles are entirely separate. He says, "Snoop the rapper sometimes gives off the wrong impression cos he don't give a f**k. "But Coach Snoop has a heart. I look at coaching as teaching, so when they become young men, they can look back and say, 'Coach Snoop was inspirational to me.'"