Snoop Dogg wants to launch a TV show to find the hottest talent from "the hood".

The rapper claims he turned down a role as judge on the new US version of 'The X Factor', but he does want to appear in a programme that looks for potential stars from deprived areas.

He said: "The 'American Idol' and 'X Factor' shows, they're great shows. But I think I need to make a show like that, that's directed straight to the hood. To the artists that don't get the attention, that don't have the money to make themselves representable. This raw talent and ability.

"I'm looking for a deal from one of you TV networks to give Snoop Dogg his own hood TV show where I can find America's hottest hood artists. Holla at me."

Snoop is, by his own admission on the track 'Raised in Da Hood', from a poor area of Long Beach in California and got mixed up in a gang while in high school before being jailed before he graduated.

Soon after he was released he found fame as a hip-hop star, and he has also become one of the biggest reality TV stars in the US with his show 'Snoop Dogg's Father Hood'.

The 'Sweat' rapper's business ambitions extend much further than fronting a TV show, as he is also planning to open his own branded supermarkets.

Snoop - who is currently in the UK to promote his latest album 'Doggumentary' - added: "I want to open a chain of supermarkets, I want to call them 'Snoopermarkets'."