The hip hop hitmaker released his hit song Gin and Juice in 1993 and now he has teamed up with executives at the company to create Tanqueray signature cocktail recipes, include the liquor into his concerts, work on Tanqueray events, and release exclusive content and art projects inspired by the track.

He has also created his own signature cocktail called The Tanqueray No. TEN 'Laid Back'.

"When I wrote Gin & Juice it was about good feelings and real experiences; it just naturally became a global anthem," he says. "Tanqueray's creative approach to representing Gin & Juice as the drink I'm known for is authentic and it's always been what we enjoy, so I whipped up a cool cocktail which I call the Laid Back which y'all gotta try out."