Hip-hop star Snoop Dogg is venturing into the world of skateboarding, with the launch of the Snoop Dogg Board Company (SDBC).

The rapper's older brother, BING WORTHINGTON JR, came up with the idea to create the company, which will boast a complete line of long and short skateboards, accessories and backpacks, according to AllHipHop.com.

DUANE PACHA, president of Pentagon Distribution, says, "Snoop Dogg's brother, came to us with a vision of bridging these two industries together because there is already so much crossover between skateboarding and the rap/hip-hop market."

Plans are also in the pipeline for SDBC to launch a complete line of high-end Snoop Dogg luggage and travel bags, which will hit stores in January (06).