Rap superstar Snoop Dogg has shut down production of his clothing line The Rich and Infamous amid reports of poor sales.
The Drop It Like It's Hot hitmaker, real name Calvin Broadus, debuted the range, a collaboration with the Robert Thorn Company, in 2008, but the collection was hit hard by the downturn in the economy in 2009.
Last year (09) he revealed the recession had hit his line hard, and he and his partners were struggling "to do what we're doing and try to keep the prices a little lower".
But the business has failed to recover and Snoop Dogg recently discontinued the fashion range, according to Wooha.com.