The Drop It Like It's Hot hitmaker is backing the #ImUnloading initiative, which urges Americans to withdraw investments they may have unwittingly made in the gun trade through their pension plans.

In a public service announcement (PSA) video, Snoop Dogg says, "I've been affected by gun violence over the years. It's through deaths of friends and family members and associates... I'm unloading (investments) for my loved ones I've lost... Unload and join the movement."

Text in the clip reads, "Over 51 million people have a retirement portfolio that's likely invested in guns. Is your (pension plan) one of them?"