Sir Paul McCartney has launched a scathing attack on his former record label EMI - branding its executives so "boring" and sycophantic, he dreaded meeting up with them. The musician accuses the company of creating a stuffy and stifling working environment, and he felt exasperated by their seemingly slow pace of operating. The former Beatle - who was signed to EMI for 45 years until he quit the label in March (07) - says, "Everybody at EMI had become part of the furniture. I'd be a couch; Coldplay are an armchair. Robbie Williams, I dread to think what he was. "I'd felt (the people at EMI) had become really very boring, y'know? And I dreaded going to see them. "I could guess what they were going to say. 'Love your record, Paul.' And I'd say, 'Well what should we do with it?' "Then they'd go: 'Well, we think you ought to go to Cologne,' which is what they always say." MCCartney - who has since signed a deal with Starbucks' label, Hear Music - was also sick of being told that a period of at least six months was needed to market his music. He adds, "Couldn't some bright people do that in two days? Look boys, I'm sorry, I'm digging a new furrow." Sir Paul released Memory Almost Full, his first album through Hear Music, in June (07). He also opened a website, Meyesight, to showcase his musical demos, poems and artwork. A spokesman for EMI declined to comment.