Pop legend Sir Paul McCartney has slammed British reality show Big Brother for celebrating mediocrity and highlighting boring people. The LOVE ME DO star insists he avoids the popular Channel 4 show - which started in the U.K. on Wednesday (30May07) - at all costs, finding it very dull. MCCartney says, "No, I studiously avoid Big Brother. I avoid it. "I'm against the celebration of mediocrity. I'm sorry about that world because I know everyone loves it and loves to watch mediocre people. I just don't like all that stuff I'm afraid. It's really boring. "I'd rather go round and see someone rather than sit in the corner and watch them."