Veteran actor Sir David Jason is leading a campaign to raise essential funds for Britain's Air Ambulance service.

The Only Fools and Horses star has joined forces with British newspaper The Sun to highlight the crucial work done by the life-saving services as part of the inaugural National Air Ambulance Week.

The actor has pledged his support for the campaign and urged fans to give what they can to the service, which relies solely on public donations.

Jason, a patron of the Association of Air Ambulances, tells the publication, "I am honoured to be fronting the very first National Air Ambulance Week campaign across the U.K.

"It is vital we spread the word that Air Ambulance charities are not government-funded. They rely on public donations to remain operational. Every day, lives are saved by the highly skilled crews."