Music mogul Simon Cowell enlisted the help of celebrity hypnotist Paul Mckenna in a bid to quit cigarettes following the birth of his son.

The talent show boss used hypnotism to try and crack his nicotine habit as his New Year resolution back in 2012, but his attempt failed.

He turned to his pal MCKenna to give the therapy another go after his son Eric was born in February last year (14), but Cowell has still not managed to quit tobacco.

MCKenna tells Britain's The Sun newspaper, "I tried... but it didn't work because he doesn't want to give up yet... He's not ready yet."