British music mogul Simon Cowell is convinced David Hasselhoff will return for a second series of his TV show AMERICA'S GOT TALENT, despite his vow to only judge one season. The former Baywatch star joined former British tabloid editor PIERS MORGAN and R+B singer/actress Brandy Norwood on the panel of the talent show, which ended last night (17AUG06). Last month (JUL06), Hasselhoff told Newsweek magazine, "This is not my cup of tea. I signed on for one season, and Simon Cowell conned me into it: 'Here's a lot of money,' and it's like THE GONG SHOW.'" However, Cowell is convinced Hasselhoff will stay after the success of the first series. Cowell tells the New York Post newspaper, "I like this panel, I think they're going to get more interesting. "It's all about personality on these panels. You don't want to put serious people on them."